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Chiropractic Journal of Australia : CJA December 2013
Chiropractic Journal of Australia Volume 43 Number 4 December 2013 123 The wonderful benefits of chiropractic being Safe, Effective, Affordable and Mainstream can, at times, be lost under the weight of negative attacks from fringe and bottom dwellers. This editorial is to suggest we collectively get over the skeptics, whether they masquerade as a jelly-bean lady or wild-card professor, and look at them as the scum-ring around the bathtub of life. The good news is the chiropractic profession in Australia has never been in a better place. Our patient, public and political understanding and support rises in inverse proportion to the carping of the fringe dwellers. So much so we can now clean off that scum-ring and move on. The one thing we can not ignore is the manner in which social media can be used against us. This writer has undertaken a deliberate, concisely-planned approach using Twitter which drew out surprising fndings. These include the fact that one medical practitioner who was leading the FSM charge against chiropractors is actually an Executive Member of FSM and a writer for the AMA's on-line journal. However a surprising revelation was that a recent, completely incorrect and poorly written 'exposé' about the ASRF may have in fact been written by a chiropractor. It is always interesting to see a chiropractor claim to conduct evidence-based practice while, for example, treating a gravid patient twice a week for no stated reason or purpose, or treating an insurance patient three times a week, both for an indeterminate time period and neither with any outcomes measurements. Yet they hasten to align with the skeptics. Que? It is appropriate to feel a second or two of sympathy for any misguided soul who appears to want to give up what this writer considers is the greatest gift of all. Responsible chiropractors treasure the ability to heal and move communities towards health with just their hands, hearts and minds. It is joyous to have a very clear lens on those few but extremely clamorous weaklings whose effort to disrupt the delivery of quality health care across a broad spectrum in this country has come to nought. This does not lessen the need for the other various actions that are in place that will once and for all wrap this issue and put it to bed. Nor does it lessen the value of the chiropractic profession establishing an Adverse Events reporting mechanism. The paradox is that chiropractic is recognised as being so safe that the insurance premiums for members of the CAA who commit to a Risk Management program will see a reduction of some $500 in the cost of their policies. Can you name any other group of health providers in Australia whose insurance premium will actually reduce next year? In terms of real value, your Association is bringing you gilt-edged insurance from Guild that represents incredible value, and at a signifcantly lower cost. These words were written after the November meeting of the National Board of Directors of the CAAN. There is so much more good news to be told over the coming months, yet The Good of Chiropractic it is certainly not the role of this editorial to be a promotional vehicle for its publisher. Rather, it is the responsibility of this writer to stand back and take a critical view. In which case my critical summary outcome is that the fush of vitriol against chiropractic is over. Any further rubbish from FSM will be seen by Government and its agencies as a twisted, myopic minority view from the skeptics. It will be disregarded with the contempt it deserves. On the other hand responsible medicine through the AMA will see new pathways for closer engagement with responsible chiropractors through the CAA. This demands that you cut the crap from your website and do it now. It also means you must move out of social media. This writer has, and the freedom is staggering. Do not put yourself in any position where you will be taunted to respond, because any response, no matter how rational, will be debunked and twisted. It hurts because the purpose is to entice you to say that one more phrase that will hang you. Close down Facebook and Twitter, get away from Linkedin and Goggle circles, and live. How about talking face to face with your family? One piece of information this writer feels he can report is that the CAAN is currently developing a Strategic Plan to repurpose this journal. It really has been a tough couple of years, but we can see the sun is now shining. There is no doubt this journal holds a special and privileged place in the global history of chiropractic and if there is one thing Australians are renowned for it is fnding creative solutions in the face of adversity. Perhaps this stems from all of us except our indigenous brothers and sisters, being boat- people. Perhaps it is because we are the world's largest island continent. Perhaps it is because we are a haven of space and clean air on the edge of the world's most populous, diverse and wealthy region. Perhaps it is also because this journal is owned by chiropractors and is published for chiropractors, and we are known to adapt, evolve and survive. Well now is the time for this journal to hit the 'adapt, evolve and survive’ button. The March 2014 issue, the frst for our 44th year of continuous publication, will bear positive news for us all. This writer feels honoured and blessed to be a very small part of this process. My spirits are high. I value the privilege of what I am blessed to do, and I simply love and adore every chiropractor and chiropractic student who shares this journey. Above all, I celebrate the good of chiropractic. Phillip Ebrall BAppSc(Chiropractic), Grad Cert Tert Learning & Teaching, PhD, FICC, FACC Professor of Chiropractic, School of Medical and Applied Sciences, CQUniversity-Australia Adjunct Professor, Faculty of Medicine, International Medical University Senior Education Advisor, Tokyo College of Chiropractic Assistant Editor
CJA September 2013