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Chiropractic Journal of Australia : CJA June 2012
Chiropractic Journal of Australia Volume 42 Number 2 June 2012 55 major chiropractic schools are within these states, which may explain the density of recent graduates in these areas. General Compliance Have you read the national Code of Conduct for chiropractors produced by the Chiropractic Board of Australia in 2010? The primary aim of the National Code of Conduct is “to assist and support health practitioners to deliver appropriate, effective services within an ethical framework. Health practitioners have a professional responsibility to be familiar with this Code and to apply the guidance it contains.”46 In light of this, a total of 45.6% of respondents had either not read or only partially read the national chiropractic Code of Conduct. These respondents were in violation of the Code. Continuing Professional Development (CPD) Do you understand the current Continuing Professional Development (CPD) requirements outlined in the 2010 Code of Conduct? Do you agree that the current Continuing Professional Development (CPD) requirements are appropriate? The Code refers to the Board’s Registration Standard and guideline regarding CPD and frst aid.47 The annual CPD requirements include 25 hours of learning activities, of which at least 50% must be formal.48 The majority (77.9%) of respondents claimed to understand the CPD requirements. Additionally, 65.3% of respondents agreed or strongly agreed that the requirements were appropriate. First Aid Do you currently hold a senior frst aid certifcate? (If no above) Do you plan to obtain a frst aid certifcate within the next 6 months? Have you ever dealt with a frst aid emergency whilst you were the chiropractor in charge? Hypothetically, you are walking the in the park and witness a young man inadvertently get knocked unconscious whilst playing a casual game of football. No one has come to his aid. There is no safety risk to you. Are you obliged to offer frst aid? The frst aid requirements specify that chiropractors hold a senior frst aid certifcate (level 2) or equivalent before the renewal period of December 2011 to November 2012.49 These requirements were generally well met by all but 1.4% of respondents. While this minority could be in violation of the Code, they may also not be renewing their registration. The National Code of Conduct states, “Good practice involves offering assistance in an emergency, that takes account of the chiropractor ’s own safety, skills, the availability of other options and the impact on any other patient’s under the chiropractor’s care.”50 The majority (67.3%) of respondents had never dealt with a frst aid situation while being the chiropractor in charge. This suggests the respondents to this survey had little exposure to frst aid situations in practice. When presented with a frst aid situation outside of their clinic that was free of any safety risk, 29.6% of respondents either remained neutral, disagreed or strongly disagreed when asked if it was their duty to offer frst aid. Not providing assistance may be in violation of the Code of Conduct guidelines Testimonials Do you agree that chiropractors should have the right to use testimonials in their offces or advertising? Have you used testimonials in your marketing activities in the last 12 months? Do you plan to use testimonial in your marketing activities in the future? The Code refers to the Board’s Guidelines on Advertising with regard to good practice.51 The National Law prohibits the use “of testimonials or purported testimonials about the service or business.”52 The majority (55.8%) of chiropractors that responded either agreed or strongly agreed that they should have the option to use testimonials in their offces or advertising. While 4.4% of respondents admitted to using testimonials in their advertising within the last 12 months, even more (9.5%) respondents planned to do so in the future. Using testimonials in advertising is in violation of both the Code and the National Act. CHIROPRACTIC CODE OF CONDUCT SURVEY FITZGERALD • BURRELL • BULL
CJA March 2012
CJA September 2012