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Chiropractic Journal of Australia : December 2011
Chiropractic Journal of Australia Volume 41 Number 4 December 2011 147 THE YEAR THAT WAS 1911 PETERS (While Home Study courses may have seemed somewhat dubious at that time, one can perhaps consider them ahead of their time, as a century later many university degrees can be obtained by "distance education" combined with residential components.) Publicity Campaign B.J. started his publicity campaign early in the year when an interview conducted by J. Rutherford entitled "What the P.S.C. means to Davenport" was published on Monday, 2 January 1911. In this article of two full length columns B.J. informed the merchants and the general population of Davenport what the Palmer Schools meant for Davenport. He stated that 503 students had enrolled the previous year and that they and their families had spent more than $800,000 on tuition, rent and living expenses which was all new money and not money that had previously been circulating in Davenport. Clinic patients enrolled during 1910 numbered 2,700 of whom about 900 were from out of town who during their stay of 8 weeks spent nearly $200,000 of outside money.65 It appears that the Scott County Medical Society did not like the publicity B.J. was creating for himself and his school as they tried to induce the Iowa Legislature to modify the state medical laws to close the Palmer School, but was turned down by the Legislature. Their next effort was to have the Scott County Grand Jury return an indictment against Dr Palmer personally under the charge of practising medicine without a license and with advertising without a license. The Grand Jury refused to be a party to such prosecution.66 . B.J. had been asked to join the Commercial Club but members of the Scott County Medical Society prevented his admission. The same happened when he was invited to join the Y.M.C.A. when the medical fraternity threatened to withdraw if Palmer were admitted.66 Another try was made at the April sitting of the Grand Jury and again the case was dismissed. Their next effort was to have the Davenport paper deny him the use of its columns under any circumstances.66 B.J. decided to strike back by writing a letter to one of the main protagonists to debate the question of chiropractic and the Palmer School. As could be expected the medical practitioner was not prepared to have a public debate. Being denied the possibility to publish this in the Davenport papers B.J. went to the Clinton Daily Advertiser which published the entire story on 18 May 1911 in multiple columns. Clinton is located just 30 miles north of Davenport.66 The story was picked up by the Howard County (Iowa) Advertiser, some 200 miles north of Davenport on 25 May 1911: A CHIROPRACTIC WAR. There is a lively war on at Davenport, Iowa. The Scott County Medical society, it seems, undertook to run the Palmer School of Chiropractic out of the city, and the matter has been taken up by the newspapers and commercial club of the city. An effort was made to have Dr. Palmer indicted by the grand jury, but the jury declined to have anything to do with it. The Clinton (Iowa) Advertiser devotes several columns to particulars of the fght being made. The institution claims to have brought nearly a million dollars to the city last year, spent $5,000 with the post-offce, and paid out $7,850 for express. They threaten to remove the institution to some other point unless the fght is cut out. The business men are said to have now taken up the matter to keep the Palmer School in the city, from a business standpoint, many of the stores are faunting Chiropractic banners. And the war goes merrily on.68 On 16 September 1911 the following appeared in The Advertiser: PALMER SCHOOL OF CHIROPRACTIC HAS MOST FLATTERING OFFER. Northern City Offers Ten Acres of Ground, $50,000 in Buildings, Exemption From Taxation for Ten Years, and Costs of Removal to New Location. Cover, National College Correspondence Course, courtesy of Palmer College Archives Cover, Palmer School of Correspondence Course, courtesy of Palmer College Archives Northern façade of the Palmer School, courtesy of Palmer College Archive
CJA March 2012